Unlock Market Potential with Cultural Insights
I design research and lead cross-functional teams to uncover cultural nuances in target markets, creating solutions that drive business growth and innovation.
I collaborate with and lead cross-functional teams in designing and conducting research that uncovers cultural nuances in target markets. My goal is to create solutions to barriers and problems, expanding a company’s reach and delivering impactful solutions to emerging markets.
As a seasoned Mixed Methods UX Researcher with a background in anthropology and demography, I am passionate in my quest for understanding the nuanced dances between culture and trends.
My career has led me to provide pivotal insights into customer trends by blending my anthropological skills with data analysis in a broad variety of industries, including Microsoft XBOX, Simpson Strong-Tie, the Mexican Department of Education, and the US Department of Justice.
Six years of rigorous academic research training equipped me with expertise in statistics, linguistic decoding, and cultural analysis. I’m not just a scholar but a conduit, translating these invaluable cultural insights into impactful improvements in technological advancements for developing nations.
I’ve made my home in five different countries, immersing myself in a rich tapestry of experiences that guide my research. My multicultural experience, academic training, & industry experience make me uniquely poised to excel in international markets, especially on highly innovative, forward-thinking teams.
Specializing in Asian and Mexican cultures, I dive headfirst into the vibrant rhythms of their societies, unlocking hidden patterns and understanding how these unique threads weave into our global tapestry.
My passion doesn’t end at human culture, but extends to the digital realm, where I employ AI tools to better understand and predict customer behavior. The marriage of technology and anthropology has immense potential, a fusion that allows us to see further and deeper into the human experience than ever before.
Whether it’s decoding the unique preferences of a specific demographic or consulting on the use of AI for customer insights, my unique blend of anthropology, demography, and technological expertise allows me to navigate the intricate interplay of culture, behavior, and technology.
I continually turn the kaleidoscope to view every facet of life. I embrace opportunities to tackle the seemingly impossible. I love people. I am driven by a strong moral compass. Perseverance is my superpower.
