How I Add Value to Companies: Cultural Insights and Thought Leadership

My career is about transforming cultural insights into actionable business strategies that drive success.

As a cultural and linguistic anthropologist with expertise in demography, I help companies and governments deeply understand their target audiences. My work involves immersing myself in communities, conducting in-depth interviews, digging into the legal, economic, and cultural barriers, and analyzing linguistic patterns to uncover the nuances that shape behaviors and decisions.

My research approach brings significant value to businesses. For example, by understanding the cultural factors that influence subscription behaviors for companies like Microsoft, I help them tailor their marketing strategies to increase customer retention. My research on economic impact, such as the effects of domestic violence for the Office of Violence Against Women, provides businesses with data to inform their corporate social responsibility initiatives and improve public perception.

Living in Mexico has enriched my understanding of economic and structural barriers. This knowledge has enabled me to craft solutions that address these challenges, helping companies—if they are willing to invest in solutions—expand their reach and improve their engagement with local markets.

My mixed-methods approach, combining qualitative and quantitative techniques, ensures a comprehensive understanding of your target market. This means your marketing teams can better position products, engineers can design user-centric solutions, and executives can make data-driven decisions that boost customer loyalty and keep ahead of trends.

Hiring me means gaining a partner who not only understands data but also the human stories behind it, ensuring your strategies are innovative, culturally resonant, and impactful.

Schedule a meeting today to explore how my cultural insights and thought leadership can drive your business success. Let’s create strategies that are both innovative and deeply rooted in cultural understanding.