Research Expertise

Research Design

Mixed Methods Approach

I specialize in designing research that answers specific social questions using a mixed methods approach. This combination of qualitative and quantitative techniques ensures a comprehensive understanding of your target market and uncovers cultural nuances critical for strategic decision-making.

Qualitative Research: When companies need to understand the “how” behind behaviors, I design interviews, surveys, and participant-observation studies. These methods allow us to code and analyze narratives, providing deep insights into customer experiences and behaviors. This approach is particularly valuable for identifying nuances that broad quantitative research might miss, making it ideal for niche issues.

Quantitative Research: For insights into larger trends and predictive analysis, I utilize quantitative methods. Whether examining small or large populations, these methods provide statistically reliable data. I design surveys and analyze existing datasets from universities, government sources, or company records to answer specific questions about market trends and future projections.

Mixed Methods: By integrating both qualitative and quantitative methods, I ensure a richer, more nuanced understanding of your customer base. This mixed methods approach not only answers the immediate questions but also reveals deeper insights that can drive more effective marketing strategies.

Collaboration and Communication: Effective research design is a collaborative process. I work closely with your team, incorporating multiple viewpoints to ensure the research is robust and actionable. Clear communication throughout the project ensures that the insights gained are directly applicable to your business needs.